At Printfresh, we believe in transparency, craftsmanship, and respecting your personal data. This Privacy Policy explains what information we collect when you visit printfresh.com (the “Site”), make a purchase, or interact with our services, how we use and disclose it, and how you control your privacy choices.
Privacy at a glance
| What we collect | Why we collect it | Who we disclose it to | Your control |
|---|---|---|---|
| Contact & ordersName, email, shipping address, phone, purchase history | Fulfill orders, ship pajamas and apparel, process returns, customer support. | E-commerce platform (Shopify), shipping carriers, and payment processors (Shop Pay, PayPal, Apple Pay). | Email hello@printfresh.com anytime to access, correct, or delete your data. |
| Browsing & connection dataIP address, browser type, device ID, pages viewed, cart items | Analyze site performance, diagnose bugs, prevent fraud, and measure marketing attribution. | Web analytics, attribution, and infrastructure service providers. | Turn off tracking via our footer “Your Privacy Choices” link or browser GPC. |
| Advertising pixels & identifiersCookies, hashed identifiers, ad click IDs | Deliver relevant product recommendations and ads across social platforms and search engines. | Digital advertising and social media networks. Classified as “sharing” for cross-context ads. | Click “Your Privacy Choices” in our footer to opt out of targeted ad cookies. |
| Session interactions & chatMouse moves, clicks, scroll paths, chat messages | Detect technical glitches, optimize mobile checkout layout, and provide live customer support. Sensitive inputs are masked. | Diagnostic tools, session recording services, and customer care platform (Richpanel). | Used strictly for site usability, diagnostics, and customer care assistance. |
| SMS & email marketingPhone number, email, message clicks | Send drop announcements, VIP sales, and cart reminders, only with your opt-in. | Messaging and SMS marketing platforms (Postscript, Klaviyo). We never sell your phone number. | Reply STOP to any text message or click Unsubscribe in any email. |
| Loyalty & rewardsPoints earned, tier status, birthday | Administer rewards points, tier discounts, and loyalty perks. | Loyalty platform providers (Rivo, Yotpo). | Optional program. Manage or withdraw anytime via your account. |
1. Categories of Information We Collect
A. Information you provide directly
- Order & account identifiers. Name, billing address, shipping address, email address, phone number, order history, sizes, and customizations. Payment card data is processed directly by PCI-compliant payment gateways and is never stored on Printfresh servers.
- Customer communications & support. Chat transcripts (via our live support widget), customer support emails, product reviews, survey responses, and wishlist selections.
- Loyalty program information. Account birthday, reward point balance, referral links, and redemption history.
B. Information collected automatically (cookies, pixels & scripts)
When you browse our Site, we automatically collect technical identifiers and usage activity:
- Device & connection identifiers. IP address, browser type, operating system, device model, time zone, and language settings.
- Browsing & commerce events. Pages visited, products viewed, items added to cart, referring URLs, search queries, and checkout progress.
- Session interaction & diagnostic recording. To detect bugs, optimize mobile responsiveness, and improve shopping flows, our Site uses session recording and analytics tools that capture user interactions, mouse movements, scrolling, and navigation paths. Sensitive form fields such as credit card numbers, passwords, and payment credentials are strictly masked and never recorded.
- Video content interactions. When you watch lookbook or styling videos on our Site, analytics tools may log aggregate video engagement metrics.
C. Information from advertising & identity partners
We work with advertising networks, attribution vendors, and identity resolution partners that assist us in understanding multi-device customer journeys and evaluating advertising campaign efficiency.
2. How We Use Your Information
We use personal information exclusively for legitimate business and commercial purposes:
- Order fulfillment. Processing transactions, shipping orders, sending tracking updates, and managing returns via Loop Returns.
- Customer care. Answering sizing, fit, styling, and order questions via email and live support chat.
- Personalized marketing. Presenting relevant prints and apparel across social media and search engines.
- Attribution & site optimization. Measuring ad effectiveness, analyzing site performance, and improving mobile navigation.
- Loyalty program administration. Awarding points, processing coupon redemptions, and managing VIP tiers.
- Security & fraud prevention. Detecting fraudulent transactions and securing our platform.
3. Disclosures & “Sale / Sharing” Notice
We disclose personal data to the following categories of service providers and partners:
- E-commerce & cloud hosting. Shopify Inc.
- Payment gateways & logistics. Payment processors, warehouse management systems, and shipping and return carriers.
- Marketing & communications. Email, SMS, and live customer chat delivery platforms (Postscript, Klaviyo, Richpanel).
- Advertising & social networks. Third-party advertising networks that receive browsing signals and identifiers to serve relevant ads.
- Analytics, attribution & diagnostic providers. Vendors that measure traffic, channel attribution, and site diagnostics.
- Identity resolution partners. Services that assist in connecting online identifiers across devices.
- International merchant of record. For orders outside the United States, your transaction is processed in partnership with our cross-border e-commerce partner, Global-e, which acts as the merchant of record for international purchases.
California & state law “sale” and “share” notice
Under the California Consumer Privacy Act (CCPA/CPRA) and modern state privacy laws, disclosing online identifiers, browsing activity, and hashed identifiers to third-party ad networks for personalized advertising is legally classified as “sharing” or “selling” personal information, even though no money is exchanged.
We share identifiers and browsing data with our advertising partners as described above. We do not sell customer data for monetary payment, and we never sell or share data of individuals under 16 years of age.
Sensitive personal information
We do not collect or process sensitive personal information — such as government IDs, precise geolocation, financial account logins, or biometric data — for the purpose of inferring characteristics about consumers.
4. Notice of Financial Incentive
We offer loyalty rewards and promotional discounts, such as our Printfresh Rewards program powered by Rivo/Yotpo and welcome discount codes, to customers who create an account, make purchases, or opt in to our marketing communications.
- Material terms. Enrolled members earn points for dollars spent, reviews submitted, social follows, and birthday rewards, redeemable for discounts on future orders.
- Value of consumer data. The incentives offered reflect the reasonable value of consumer data and engagement, calculated based on customer acquisition efficiencies, marketing delivery costs, and enhanced repeat purchase rates.
- Participation & withdrawal. Participation is entirely voluntary. You may join by creating an account or opting in to marketing, and you may withdraw at any time by closing your loyalty account or emailing hello@printfresh.com.
5. Your Privacy Rights & Opt-Out Controls
Residents of California, Colorado, Connecticut, Oregon, Texas, Utah, Virginia, and other states have the statutory right to:
- Know & access. Request details on the categories and specific pieces of personal information we collect.
- Delete & correct. Request deletion or correction of personal records.
- Opt out of targeted advertising, sale, or share. Direct us to stop sharing your data for personalized ads.
- Non-discrimination. Receive equal pricing and service regardless of your privacy choices.
How to exercise your choices
- Opt out of targeted ads and pixels. Click the “Your Privacy Choices” link in our website footer at any time to toggle off advertising cookies.
- Global Privacy Control (GPC). We automatically recognize and honor the GPC browser signal. If your browser transmits GPC, our Site immediately suppresses cross-site advertising cookies for your session.
- Do Not Track (DNT). While we honor statutory GPC signals, standard browser Do Not Track headers are not uniformly standardized across platforms. We encourage enabling GPC for automated cross-site opt-outs.
- Industry opt-out tools. You can also opt out via the Digital Advertising Alliance and the Network Advertising Initiative.
- Data requests. Email hello@printfresh.com with the subject line “Privacy Rights Request.” We verify identity via account email authentication or transaction history matching.
6. Data Retention Schedule
We retain personal information only for as long as reasonably necessary to fulfill the operational purposes described below:
| Information category | Retention period |
|---|---|
| Order & transaction records | Up to 7 years to satisfy tax, accounting, warranty, and commercial reporting obligations. |
| Customer accounts & loyalty profiles | The active lifetime of your account, plus 2 years of inactivity, or until deletion is requested. |
| Customer support & chat transcripts | Up to 3 years, to maintain service quality and resolve recurring customer inquiries. |
| Marketing email & SMS opt-in records | Retained while active. Unsubscribed contacts are suppressed indefinitely to respect opt-out preferences. |
| Browsing & web analytics logs | Up to 26 months in aggregated or pseudonymized formats, for multi-year attribution analysis. |
7. SMS & MMS Mobile Messaging Program
If you opt in to our mobile messaging program, powered by Postscript:
- We collect your mobile phone number, order cart activity including abandoned cart triggers, and messaging interactions, in order to transmit order updates, VIP print drops, and promotional discounts.
- We do not sell, rent, loan, or transfer mobile numbers to third parties for their own marketing.
- You may opt out at any time by replying STOP to any text message received from Printfresh. For customer support, reply HELP.
- Your participation in our SMS program is also governed by our Messaging Terms and Messaging Privacy Policy.
8. Children’s Privacy
Our Site is designed for a general adult audience and is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal data without parental consent, contact us at hello@printfresh.com and we will promptly delete it.
9. International & Cross-Border Shoppers
Printfresh is based in the United States. For international shoppers outside the US:
- Your purchases and international logistics are managed by Global-e, our international merchant of record. Personal information required to fulfill cross-border orders is transferred to Global-e and processed subject to Global-e’s Privacy Policy.
- For visitors in the European Union and United Kingdom, cookie preferences are managed via our region-aware consent interface in accordance with GDPR and ePrivacy directives.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. When updates are published, we will revise the “Last updated” date at the top of this policy. Continued use of our Site following notice of changes constitutes acknowledgment of the revised terms.
11. Contact Us
Printfresh LLC
Attn: Privacy Compliance
1639 N Hancock St, Suite 101
Philadelphia, PA 19122
hello@printfresh.com